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Applied:Partnerships

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Each card carries an evidence label. What this means

Conceptual paper collage of a mobile outdoor screen with a gathered audience and travel-route fragments; not a photograph of the tour.
Practical IdeaObserved
Community engagement

Take cinema to the communities a fixed venue does not reach

The EU Sinema Mtaani Pwani Tour, described by Alliance Française de Mombasa, takes free open-air screenings, local stories and discussion across five coastal Kenyan counties from 30 September to December 2026.

Kenya
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Conceptual paper collage of a hand adding an orange coin beside a blank ticket, with open hands holding a ribbon loop behind; not Showcase or Ellie Fund branding.
Practical IdeaObserved
Community engagement

Add a small giving option to a cinema purchase

Showcase Cinemas’ Round Up for Good invites customers to round purchases up to the nearest dollar for the Ellie Fund, which supports people affected by breast cancer, alongside a direct-donation route.

United States
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Conceptual paper collage of several small cinema facades along a coastline connected by a winding film strip; not a depiction of actual venues or of the documentary.
Practical IdeaObserved
Community engagement

Give a local documentary a coordinated journey across cinemas

Chile’s Red de Salas de Cine coordinates screenings of the documentary “Vuelvo donde nunca estuve” across member cinemas from 8 October 2026, with filmmaker or participant discussions at selected venues.

Chile
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Conceptual paper collage of three paths — coins, raffle stubs and envelopes — leading to a small cinema in a northern landscape under an aurora; not WAMP material.
Practical IdeaObserved
Community engagement

Offer three ways to support a cinema organisation

Western Arctic Moving Pictures (WAMP), the Yellowknife organisation behind the Yellowknife International Film Festival, invites support for its twentieth-anniversary Legacy Fund through checkout round-ups, raffle tickets and direct donations.

Canada
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Conceptual paper collage of a central film frame linked by orange lines to smaller film cards and blank shared campaign sheets; not access>CINEMA material.
Practical IdeaObserved
Audience growth

Give local exhibitors a shared audience-development campaign

access>CINEMA’s New Audience Initiative supports one film a quarter with a central marketing kit, tailored social assets and local marketing funding that participating venues can apply for.

Ireland
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Conceptual paper collage of young adults arranging film-frame cards around a table, with several different small cinema doorways behind them; not a photograph of the Paris cinemas.
Practical IdeaObserved
Attract younger audiences

Let young audiences programme and host a cinema circuit

Students help create and host a season across ten independent cinemas, combining films with opportunities to meet, take part and learn.

France
Read the briefing

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Conceptual paper collage of anonymous figures in conversation in armchairs around a table of pizza boxes and drinks, with a blank cinema screen behind; not a depiction of actual Dairy members.
Practical IdeaObserved
Increase repeat visits

Make the member film club a monthly social appointment

Facilitated conversation, pizza and soda extend the cinema visit. Members join the discussion free, while buying their film ticket separately.

United States
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Conceptual paper collage of an unbranded lightstick-shaped popcorn vessel, a drink cup with a decorative sleeve and charm, and glowing lightstick shapes; not TOHO or FRUITS ZIPPER artwork.
Practical IdeaObserved
Attract younger audiences

Give fans a reason to visit beyond the film ticket

A music collaboration connects cinema merchandise, concessions and photo opportunities, with purchases also open to people who are not watching a film.

Japan
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Conceptual collage of cinema seats and paper audience silhouettes facing blank trailer frames with orange projection light; not a photograph of Trailer Fest.
Practical IdeaObserved
Increase repeat visits

Make upcoming films an audience event of their own

Warehouse Cinemas reports 845 attendees across its circuit at its third annual Trailer Fest in 2026. The transferable idea is an audience occasion built around upcoming films; later ticket sales and commercial returns are not established.

United States
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Conceptual collage of an intimate auditorium framed by a larger cinema entrance and a blank membership card; not a photograph of SFS Somerset.
Practical IdeaObserved
Increase repeat visits

Give an independent film community a home inside a multiplex

Singapore Film Society describes SFS Somerset as a 66-seat cinema in Golden Village Cineleisure, opened on 1 January 2026. Its recurring membership combines selected free screenings with a S$6 discount on SFS Somerset tickets.

Singapore
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Editorial collage of a cinema entrance with community members walking in, connected by a ribbon to a blank invitation card.
Practical IdeaObserved
Community engagement

Bring a community partner and funder into a cinema screening

A free JIMPA screening at Reading Cinemas Busselton on 11 October 2026 was hosted through a local Pride wellbeing festival and funded as part of Mental Health Week. A community organisation brought relevance, a funder removed the ticket charge and the cinema supplied a familiar venue.

Australia
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Editorial collage of a small community screening setup with folding chairs, linked by a thread to an open notebook and a closed laptop.
Practical IdeaObserved
Community engagement

Give prospective screening organisers a practical starting point

Cinema Politica announced a virtual information session for people considering a local screening chapter, covering membership rates, hosting procedures, the film catalogue and questions. The transferable idea is a short, structured introduction to the real responsibilities of organising a screening.

Canada
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Editorial collage of a record-shop counter linked by a paper pathway to a cinema ticket, with a closed auditorium in the background.
Practical IdeaHistorical
Operations and capacity

Keep a physical box office available during a cinema closure

While its premises were closed for works in September 2026, CinemaMancini in Monterotondo arranged for a local record shop to host its box office, keeping in-person subscription sales open. This is a sales-continuity example, not evidence that the closure increased demand.

Italy
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ActOne Cinema's illustrated fifth-anniversary artwork showing the Acton cinema building under searchlights, with the dates 2021 and 2026
Practical IdeaObserved
Community engagement

Turn a cinema anniversary into a community fundraising campaign

ActOne Cinema is marking its fifth anniversary (8–12 October 2026) with special events, a Givergy online silent auction, a live auction and direct donations. The transferable idea is to offer several ways to support a cinema — including contributions of experiences, services or items from people and local businesses.

United Kingdom
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Conceptual editorial collage of reception glasses and a blank event lanyard opening onto an auditorium demonstration stage.
Practical IdeaObserved
Partnerships and sponsorship

Let event buyers experience what your cinema can host

Kinepolis Business used a 24 September Antwerp showcase to let prospective event buyers experience venue capabilities. Attendee accounts describe hospitality and a Drag Bingo finale; no conversion or revenue result is reported.

Belgium
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Conceptual editorial collage of running shoes and a blank race bib beside a cinema doorway and café table.
Practical IdeaEvidence limited
Community engagement

Give cinema supporters another way to raise funds

Watershed invites supporters to run the 10k or half marathon on 9 May 2027, with development-team support, a shirt subject to a fundraising threshold and a post-run café/bar gathering. No results exist yet.

United Kingdom
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Illustration of a lottery drum on a cinema concession counter, releasing an invitation card with a mixed-reality headset icon.
Practical IdeaObserved
Fill midweek screenings

Use a spend-or-attendance lottery to promote a partner experience

109 Cinemas Osaka Expocity and Minoh ran a weekday lottery, 16 September–2 October 2026, for customers who saw a film or spent ¥500 at the concession or shop that day, with invitations to the KAGAMI+ mixed-reality experience as prizes.

Japan
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Illustration of a festival star banner over a Kumasi cinema entrance, with a filmmaker roadmap booklet and discussion stage.
Practical IdeaObserved
Partnerships and sponsorship

Take a festival to a new city cinema

Black Star International Film Festival held its first Kumasi edition at Golden Eagle Cinemas on 24–27 September 2026, combining screenings with industry conversations, mentoring and a filmmaker roadmap launch.

Ghana
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Illustration of a credit card paying full price at a cinema, with a later statement showing a 15% credit capped at $15.
Practical IdeaObserved
Audience growth

Understand a card issuer's cinema statement credit

Sistema FEDECRÉDITO in El Salvador offers a 15% statement credit on cinema tickets and concessions bought with its credit cards, capped at $15 a month per account and credited on a later statement after the customer reports the purchase.

El Salvador
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Illustration of a cinema manager with a magnifying glass over an attendance chart, joined by a ring of peer cinemas.
Practical IdeaEvidence limited
Audience growth

Use diagnosis, consulting and peer learning to grow attendance

CNC and Bpifrance's new Accélérateur Fréquentation Cinéma offers around 15 exhibition and distribution SMEs a 12-month programme of diagnosis, individual consulting, collective days and peer networks, starting 20 January 2027.

France
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Conceptual collage: an audience on folding chairs facing a blank projection screen against an orange torn-paper shape, surrounded by fragments of a hall, shopfront, church and school, suggesting cinema reaching community spaces. An illustration, not a photograph of a screening.
Practical IdeaObserved
Community engagement

Taking a festival beyond its own venues

Resistimos, a Mexican documentary festival with IMCINE, moves from free city screenings to authorised screenings by self-managed cineclubs and cultural spaces, then a free online window.

Mexico
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Cinemas in Action editorial graphic explaining Picturehouse Kids’ Club and UNICEF UK campaign in United Kingdom.
Case StudyObserved
Community engagement

Connect family tickets to a clear charity contribution

Picturehouse offers Kids' Club tickets from £3 for children and adults and commits £1 per eligible ticket sold from 18 September to 31 December 2026 to UNICEF UK, up to a maximum total campaign donation of £10,000.

United Kingdom
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Illustration of a large outdoor screening in a city square at dusk, with a crowd facing the screen and entry turnstiles in the foreground.
Case StudyAudience results
Event-cinema programming

Design a film event around participation, then verify the record

Update 28 September 2026: Guinness World Records' official 'Largest attendance at a film screening' page records 51,258 people who attended Black Market from start to finish in Lagos on 26 September 2026. Media reported about 64,000 total event attendance, a separate, looser figure.

Nigeria
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Cinemas in Action editorial graphic showing connected arthouse cinemas sharing campaign, webinar and accessibility resources across Europe.
Practical IdeaObserved
Event-cinema programming

Share resources across an arthouse cinema network

European Arthouse Cinema Day shows how a network can supply multilingual creative, filmmaker participation, webinars and localisable formats while cinemas retain local programming choices.

Europe
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Cinemas in Action editorial graphic explaining Landmark Cinemas Canada food delivery in Canada.
Case StudyObserved
Improve F&B spend

Extend cinema food sales through delivery platforms

Landmark Cinemas Canada lists cinema snacks for location-dependent delivery through DoorDash, Skip and Uber Eats, extending concession sales beyond a cinema visit.

Canada
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Cinemas in Action editorial graphic explaining Cineplex corporate gifting in Canada.
Case StudyObserved
Increase repeat visits

Package cinema gifting for organisations

Cineplex offers physical and digital corporate gift products, scheduled delivery and custom branding for employee, client and customer programmes.

Canada
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Cinemas in Action editorial graphic explaining Landmark Cinemas Canada private and group screenings in Canada.
Case StudyObserved
Partnerships and sponsorship

Package private screenings around a clear minimum

Landmark Cinemas Canada publishes a private-screening offer with a 50-paid-admission minimum, selected timings and optional food, ticket and seating features.

Canada
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Cinemas in Action editorial graphic explaining VOX Saudi National Day leisure bundles in Saudi Arabia.
Case StudyHistorical
Improve F&B spend

Bundle cinema with adjacent leisure without blurring the price

A documented VOX National Day offer combined cinema, bowling, food and beverage and Magic Planet credit at SAR95; a separate SAR195 offer bundled four cinema admissions and concessions.

Saudi Arabia
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Cinemas in Action editorial graphic for Roxy Cinema Business Club in United Arab Emirates.
Case StudyObserved
Partnerships and sponsorship

Sell the cinema screen as a local-business product

Roxy Cinema’s Business Club turns the screen into a local-business advertising proposition and lets prospects experience their own advert in the auditorium. Pricing, take-up and results are undisclosed.

United Arab Emirates
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Cinemas in Action editorial graphic for Small Cinema Collection in South Korea.
Case StudyObserved
Community engagement

Make small cinemas part of a national cultural programme

The Korean Film Council’s Small Cinema Collection uses a national free programme to support local cinema activity. It shows a distribution model, but costs, attendance and venue-level effects are unavailable.

South Korea
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Cinemas in Action editorial graphic for SK 7mobile monthly Lotte Cinema benefits in South Korea.
Case StudyObserved
Increase repeat visits

Build a monthly cinema habit into mobile plans

SK 7mobile packages recurring Lotte Cinema benefits into a mobile relationship. The design gives customers a fresh monthly cinema reason, but no redemption or retention results are public.

South Korea
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Cinemas in Action editorial graphic for IFTA, Regal/Cineworld and CNC neutral-programmer pilot in United States.
Case StudyObserved
Fill midweek screenings

Test idle screens with a neutral programmer

Regal/Cineworld, IFTA and CNC announced a pilot using a neutral programmer to place films into otherwise-idle screen capacity. It is an observed test design with no published results yet.

United States
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Case StudyReach
Increase repeat visits

A festival should not disappear for eleven months

Watch Africa pairs an annual African film festival in Wales with monthly screenings and a free members' club. The point is not the extra screenings. It is that the audience, the partners and the mailing list stay warm, so each edition starts from a community rather than from zero.

United Kingdom
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Comparative ArticleMixed evidence
Community engagement

Fundraising works better when supporters can see what changes

A Houston restoration project and a London art-house refurbishment are running the same architecture from different ends: a phased target, a ladder of giving levels, seat adoption, benefit events and a physical outcome a donor can point at. The design is transferable. The operating case that follows it is not proven by either.

United Kingdom · United States
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Conceptual editorial collage of people walking through a cinema doorway into a shared dining and leisure destination, joined by orange light.
Practical IdeaReach
Grow membership

Use a national cinema weekend for your own commercial objective

National Cinema Weekend can be measured beyond admissions. At GRID Braehead, destination footfall during 5–6 September 2026 was reported above three distinct comparators; the figures do not establish ODEON admissions, profit or causation.

Ireland
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Case StudyAudience results
Audience growth

Kinepolis turns coming-soon trailers into an interactive cinema event

Since 2019 Kinepolis has sold tickets to a trailer show. Audiences rate each forthcoming film on their phones, the ticket money goes to charity, and the circuit ends the evening with a declared preference attached to an identified customer.

Belgium
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Case StudyReach
Audience growth

A festival does not have to end when the festival ends

Cinema Rediscovered spends months securing prints, rights and context for a five-day festival in Bristol, then sends the result out as a touring package other cinemas can book. The 2025 festival drew 5,331 ticketed admissions and its touring programme added over 8,000 more across 50-plus partner venues.

United Kingdom
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Practical IdeaObserved
Attract younger audiences

Build a young-audience membership that works beyond one festival

MIFF sells a A$26 annual membership to 18 to 25 year olds that pays off year-round through partner cinemas and preview screenings. A festival does not need to own venues to hold a young audience.

Australia
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Five-step partner offer validation flow: partner member, verify, select session, apply benefit, track redemption.
Practical IdeaObserved
Fill midweek screenings

Use a partner-funded cinema offer with tight eligibility controls

The HOYTS and ahm Date Night offer provides eligible insurer members with a two-for-one Friday cinema benefit using a defined validation path and explicit limits. The controls are the lesson, not the discount.

Australia
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Network diagram of a home cinema membership card connected to six partner cinemas.
Practical IdeaObserved
Increase repeat visits

Make a cinema membership useful outside your own circuit

Pathé says CinéPass is accepted across its own cinema estate and more than 59 partner cinemas — membership value increased through geographic breadth rather than deeper discounting at home.

France
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Diagram contrasting property capital — site, building and development finance — with operating control: brand, programme, operations and customer experience.
Case StudyObserved
Operations and capacity

Separate property capital from cinema operating control

PVR INOX's SMART Cinema model for smaller Indian cities uses a franchise-owned, company-operated structure: local partners fund or own the property while the operator keeps brand, programming and operating control.

India
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A network connecting films and facilitation with cinemas, libraries, community organisations and local hosts.
Practical IdeaEvidence limited
Community engagement

Let community hosts deliver one shared film-and-conversation programme

The Better Together Film Festival supplies eight films and a shared purpose to local hosts including cinemas, libraries, faith groups, breweries and community spaces.

United States
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Three cards showing a local short, a feature film and a programming partner.
Practical IdeaObserved
Community engagement

Use outdoor features to give local short films an audience

Palma’s free outdoor season pairs several feature films with shorts by emerging Balearic filmmakers, placing local work in front of a larger general audience.

Spain
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Three cards showing a cleared film programme, access assets and a portable host toolkit.
Case StudyObserved
Community engagement

Package a specialist festival so it can travel

Cinema Touching Disability reused a proven short-film programme for its first Houston edition and offers past line-ups for collaborative screenings throughout the year.

United States
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Three cards showing a seven-week promotion, 33 cinemas and one ingredient used across a menu.
Practical IdeaObserved
Improve F&B spend

Build a cinema food festival with an ingredient partner

PVR INOX has turned an ingredient partnership into a seven-week limited menu across 33 premium cinemas, extending beyond one sponsored concession item into a timed hospitality event.

India
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A network diagram showing a cinema membership connected to home and visiting cinemas, discount, travel and renewal.
Practical IdeaReach
Increase repeat visits

Could independent cinema membership become a travel network?

The 2026 Visiting Members Program links 90 independent exhibitors across 33 states, allowing members of one participating cinema to receive member pricing and selected benefits at others.

United States
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Three cards showing subtitles, audio description and wet-weather fallback for an outdoor cinema programme.
Case StudyObserved
Community engagement

Make accessibility standard across an outdoor programme

INCinema OUTSIDE embeds subtitles and smartphone audio description across a distributed summer programme instead of treating access as a specialist event in one venue.

Italy
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The exterior of Midlands Arts Centre in Cannon Hill Park, Birmingham, with an editorial title about accessibility as a programming system.
Case StudyReach
Community engagement

Build accessibility into the cinema programme, not around it

Midlands Arts Centre’s Expanding the Frame project treated accessibility as a programming, audience-development and organisational system. The published case study reports attendance above its year-three estimate, while leaving cost, revenue and long-term retention questions open.

United Kingdom
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Measurement GuideCommercial results
Digital marketing

How to measure paid social from impression to cinema ticket

An ICA marketing pilot reports a full campaign funnel from spend to tickets and revenue. The useful lesson is how to structure measurement, while treating attribution and incrementality cautiously.

United States · Canada
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Practical IdeaObserved
Community engagement

Build a specialist film premiere with a relevant local partner

Cameo Cinema combined a documentary premiere with a themed tasting, director conversation, live podcast and signed poster, creating an occasion that could not be replicated at home.

United States
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Measurement GuideAudience results
Community engagement

How to evaluate a dementia-friendly cinema pilot

Auckland’s three-cinema project shows how co-design, partner outreach, operational adjustments and shared evaluation can turn a small accessibility pilot into useful evidence.

New Zealand
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Case StudyAudience results
Community engagement

What it takes to embed accessibility into cinema programming

MAC Birmingham’s three-year Expanding the Frame programme treated access as a combination of programming, communication, technology, staff practice and audience dialogue.

United Kingdom
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Case StudyCommercial results
Improve F&B spend

Can independent cinemas improve margin by buying together?

The Independent Cinema Alliance Marketplace reports substantial purchasing volume and savings, illustrating how collective procurement can improve economics without raising audience prices.

United States · Canada
Read the briefing
Case StudyObserved
Increase repeat visits

How Cinema Rediscovered connects a festival, a pass and a touring programme

Cinema Rediscovered packages specialist film discovery across a dense festival, youth pricing, commitment tiers and a subsequent UK and Ireland tour.

United Kingdom
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Comparative ArticleMixed evidence
Increase repeat visits

Four cinema membership models, and the behaviour each one is built to create

Monthly credits, tiered unlimited access, segmented passes and curated weekly tickets distribute value and risk in very different ways.

France · Canada · United States · International
Read the briefing
Case StudyReach
Increase repeat visits

How Cineville turns an independent-cinema pass into a European network

Cineville combines a locally owned independent-cinema subscription with a limited summer roaming benefit, showing how shared infrastructure can add value beyond a single venue.

Netherlands · Europe
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Practical IdeaObserved
Increase repeat visits

Turn a book into a repeat cinema series

Cinema Nova and Readings used The Odyssey as the spine for a five-part programme of academic talks, discussion and film, creating a repeat-visit cultural partnership.

Australia
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