Live projects · Active tests

Live projects and active tests.

Live Projects are separate from Explore Ideas. Ideas are assessed, evidence-labelled write-ups of what other cinemas have done. Live Projects are things happening now, often with our involvement, where no results exist yet. They carry a disclosure and they are not case studies.

• Live test · UK & Ireland · October 2026

  CatVideoFest UK & Ireland

  A live test of event cinema combined with local charity partnerships, family audiences, playful digital engagement and cinema-specific landing pages. US box office evidence exists; UK and Ireland results do not yet.