Terms & Editorial Disclaimer

What Cinemas in Action is

Cinemas in Action is an editorial and inspiration project operated by Action Marketing Works Ltd. We research what cinemas around the world are doing, assess it critically, and write it up so that other operators can learn from it and decide what to test in their own venues.

We are independent

We are independent of the organisations, cinemas, festivals, suppliers and initiatives we write about, unless an article explicitly states otherwise. Cinemas in Action is not an INDY, Fandango, Vue or featured-organisation project, and it is not operated on behalf of any cinema group, trade body or supplier. Where a relationship, commercial interest or conflict of interest exists, we say so in the article.

Examples are shared for learning

Everything published here is shared for learning, practical inspiration and discussion. An article describes what an organisation appears to have done and what we can reasonably say about it — it is not a recommendation, an instruction, or professional advice.

Evidence levels vary

The quality of the underlying evidence varies enormously between initiatives. Substantive articles carry an evidence label that signals how strong the evidence is — not how good the idea is. Where evidence is thin, partial or self-reported, the label says so. Please read the label as part of the article, not as a footnote to it.

Inclusion is not endorsement

Featuring an organisation, initiative, supplier or idea on Cinemas in Action does not mean endorsement, partnership, affiliation, accreditation, or any guarantee of commercial success. Results reported by one cinema in one market will not necessarily repeat in another.

Please verify before you act

Before acting on anything you read here, please verify that it is suitable for your situation — legally, financially, operationally, technically, and for your own local market, audience and licensing arrangements. Take professional advice where appropriate. You remain responsible for decisions you take in your own business, and Cinemas in Action and Action Marketing Works Ltd accept no liability for those decisions or for any loss arising from them.

External links

We link to external sources so you can check our work. Those links are provided for reference only. We do not control third-party websites, we are not responsible for their content, accuracy or availability, and a link is not an endorsement of the site or of the organisation behind it.

Corrections and right of reply

If we have got something wrong, or you are named in an article and want to respond, please write to us and we will look at it promptly. Corrections and operator responses are published rather than applied silently.

Contact

Email markdequervain@actionmarketingworks.com. See also our Privacy Notice for how we handle personal data.