Sell the cinema screen as a local-business product
Roxy Cinema’s Business Club turns the screen into a local-business advertising proposition and lets prospects experience their own advert in the auditorium. Pricing, take-up and results are undisclosed.
Published 9/14/2026
The idea
Make cinema advertising tangible for local businesses by showing prospects their own creative on the big screen.
Evidence
Observed business-club proposition. Pricing, take-up and campaign results are undisclosed.
Operator takeaway
The screen becomes easier to buy when a prospect can experience the scale and setting rather than imagine it from a rate card.
Try this
Invite a small group of local businesses to a demonstration screening using their supplied still or short advert, then offer a simple test package.
Measure
Invitations, attendance, proposals, conversion, campaign bookings, renewal, audience reach and advertiser-reported response.
Watch out for
Pricing, take-up and campaign results are undisclosed.
What is known
The public Cinema RSVP site presents the Roxy Cinema Business Club as a way for local-business prospects to see advertising in the cinema environment. It confirms the proposition and demonstration mechanism but supplies no commercial performance data.
What is not known
Pricing, take-up and campaign results are undisclosed. The available sources do not support claims about effectiveness, incrementality, return on investment, retention or paid-repeat behaviour beyond the evidence stated above.
What another operator could test
Compare proposal conversion for prospects who attend a screen demonstration with those receiving the same offer by email, using the same pricing and follow-up window.
Stay updated
Get new Cinemas in Action briefings by email.
Occasional operator briefings and new case studies — no marketing, no third parties.