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182 ideas from cinemas in 40 countries
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Each card carries an evidence label. What this means
Build a fan occasion around the film programme
Cinesa reports more than 1,000 attendees across six cinemas for its first Horror Edition. The fan-event format now has reported reach; commercial and repeat-visit results remain unknown.
Make a small reward an easy first digital redemption
A simple concession item can help explain a rewards journey. Test whether members can complete the process and return without needing staff help.
Vary a future visit reward across screening times
An overnight event offered different rewards for a later transaction. The useful test is whether the incentive changes attendance and subsequent contribution.
Turn a screening into a shared fan event
Shared participation and selected foyer activities can give fans more to do together. Match the experience to the event rights, venue and staffing.
Put access information in one clear booking journey
Join screening formats, venue access, travel and booking support in one guide. Help audiences judge what will work for them before they buy.
Test a social film programme in spaces you can share
A travelling film club can test a programme and build a social following before taking on more space. Include the work of setting up each room in the economics.
Build a film series around a local partner and shared action
A civic partner can bring expertise, activities and routes to local audiences. Give each screening a useful next step and measure who comes back.
Give families a fixed cinema time and one simple price
A short run of family screenings makes the offer easy to remember. Test whether a predictable slot brings households back beyond the promotion.