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Applied:Families

23 results

Sorted by most recent

Each card carries an evidence label. What this means

Conceptual paper collage of repeating calendar shapes beside two differently scaled groups of cinema seats; not Alliance Française material.
Practical IdeaObserved
Increase repeat visits

Make a regular screening slot easy for families to remember

Alliance Française de Bangui advertises sixteen Saturday screenings from 10 October to 28 November 2026: Kété Ciné for children at 14:00 and an adult session at 16:00, in partnership with IFcinéma.

Central African Republic
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Conceptual paper collage of guardian and child silhouettes with a mini popcorn cup and simple seasonal shapes; not TOHO campaign artwork.
Practical IdeaObserved
Improve F&B spend

Give families a simple seasonal cinema ritual

TOHO Cinemas’ Trick or Popcorn, scheduled for 23–25 October 2026, gives a mini cup of popcorn to children of primary-school age and younger who come with a guardian and say the campaign phrase to staff.

Japan
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Editorial collage of a cinema ticket fragment beside two arrangements: popcorn with a cold drink, and a coffee cup with a slice of cake.
Practical IdeaObserved
Improve F&B spend

Match cinema food and drink offers to the screening strand

BEAM in Hertford attaches a £4 popcorn-and-drink package to its Children's Corner screenings and a £6 tea or coffee and cake offer to its seniors screenings. Each offer is tied to a defined audience occasion and requires a valid cinema ticket.

United Kingdom
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Editorial collage of a blank clock, rows of cinema seats and paper calendar strips set at different heights, suggesting morning screenings matched to differing holiday dates.
Practical IdeaObserved
Family audiences

Match a morning cinema offer to local school holidays

CinemaxX advertises €5 tickets for screenings that start before 12:30 during each participating location's autumn school holidays. The useful design is the combination of a clear daypart with each catchment's own holiday calendar.

Germany
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Illustration of teenagers in a cinema row holding jury score cards, with a clapperboard and camera beside them.
Practical IdeaObserved
Attract younger audiences

Give young audiences roles as viewers, jurors and filmmakers

Cinemagic's 37th festival for young people in Belfast combines family and teen screenings, age-banded CineSeeker juries, a Young Filmmaker Competition and workshops for 16–25-year-olds.

United Kingdom
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Conceptual collage: audience members seen from behind in dark cinema seats, split by torn cream paper, with two seats picked out in orange to suggest individual audience choices. An illustration, not a documentary photograph.
Measurement GuideAudience results
Audience growth

Five audience questions your cinema should be asking

CNC's 2026 study of French cinemagoers reports how often they attend with others, as families, book ahead, are prompted by social media and join extra cinema activities. Use it as a template for local questions, not as local fact.

France
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Cinemas in Action editorial graphic explaining Picturehouse Kids’ Club and UNICEF UK campaign in United Kingdom.
Case StudyObserved
Community engagement

Connect family tickets to a clear charity contribution

Picturehouse offers Kids' Club tickets from £3 for children and adults and commits £1 per eligible ticket sold from 18 September to 31 December 2026 to UNICEF UK, up to a maximum total campaign donation of £10,000.

United Kingdom
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Cinemas in Action editorial graphic explaining MediCinema at Birmingham Children’s Hospital in United Kingdom.
Case StudyReach
Accessibility

Measure hospital cinema use as attendances, not unique patients

MediCinema reported 2,638 attendances across 122 screenings in Birmingham during its first six months. These are attendances including patients, families, carers and staff, not unique patients.

United Kingdom
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Cinemas in Action editorial graphic explaining VOX Saudi National Day leisure bundles in Saudi Arabia.
Case StudyHistorical
Improve F&B spend

Bundle cinema with adjacent leisure without blurring the price

A documented VOX National Day offer combined cinema, bowling, food and beverage and Magic Planet credit at SAR95; a separate SAR195 offer bundled four cinema admissions and concessions.

Saudi Arabia
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Cinemas in Action editorial graphic for A Greener Screen, Chichester in United Kingdom.
Case StudyObserved
Community engagement

Connect environmental programming to local action

Chichester’s A Greener Screen activity connects films with local groups, talks and age-specific workshops. The programme design is visible, but no attendance or behaviour-change results are published.

United Kingdom
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Cinemas in Action editorial graphic for Sensinema sensory-control screenings in Ireland.
Case StudyObserved
Community engagement

Give audiences more control of sensory screenings

Sensinema frames accessible cinema as an experience with greater audience control over sensory conditions. The event design is visible; attendance, satisfaction and repeat behaviour are not.

Ireland
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Cinemas in Action editorial graphic for Philippine National Cinema Day 2026 in Philippines.
Case StudyReach
Audience growth

Use a national cinema day as an occupancy experiment

The Philippines’ first National Cinema Day offered regular 2D tickets at ₱100. Takilya estimated 58.7% seat-map occupancy across readable online inventory, against 5.7% the day before: a useful measurement, but not audited paid admissions.

Philippines
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Practical IdeaObserved
Improve F&B spend

Schools are capacity management, not just audience development

Event Cinemas sells school screenings as a defined product: weekdays before 4pm, a published minimum group size, a fixed confirmation window, prepayment and an optional per-student food and drink package. The rules are the product, and they turn empty daytime capacity into a predictable booking.

Australia
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Comparative ArticleReach
Improve F&B spend

A national cinema price event can still protect premium value

Brazil's Semana do Cinema runs from 10 to 16 September 2026 with a single headline price. Cinépolis and Cinemark both take part, and both publish their own fences around formats, seats and dayparts. The campaign is national; the margin decisions are local.

Brazil
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Conceptual editorial collage of people walking through a cinema doorway into a shared dining and leisure destination, joined by orange light.
Practical IdeaReach
Grow membership

Use a national cinema weekend for your own commercial objective

National Cinema Weekend can be measured beyond admissions. At GRID Braehead, destination footfall during 5–6 September 2026 was reported above three distinct comparators; the figures do not establish ODEON admissions, profit or causation.

Ireland
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Case StudyAudience results
Audience growth

Kinepolis turns coming-soon trailers into an interactive cinema event

Since 2019 Kinepolis has sold tickets to a trailer show. Audiences rate each forthcoming film on their phones, the ticket money goes to charity, and the circuit ends the evening with a declared preference attached to an identified customer.

Belgium
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Practical IdeaObserved
Audience growth

A capped family offer is a test design worth copying

A summer children's price at a single Japanese cinema was set at 500 yen and capped at 10,000 redemptions. The value here is the structure of the test — defined audience, one simple price, a public cap, a short window and measurable redemption — not any proven commercial result.

Japan
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Practical IdeaEvidence limited
Improve F&B spend

Treat the cinema site as leisure real estate

Kinepolis plans to operate a 2,500 square metre O'Learys venue beside its Enschede cinema. The venue has not opened, so the useful question is not whether it works but what occasions a cinema site can support.

Netherlands
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Practical IdeaObserved
Audience growth

School screenings are a product, not just a group discount

Village Cine School packages film selection, teacher guides, booking administration, price and post-film discussion time. The discount is the least interesting part of the offer.

Greece
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A night-time outdoor cinema below a mountain, with a solar panel and renewable-energy symbol.
Practical IdeaEvidence limited
Audience growth

Build a recurring outdoor cinema, not only a one-off screening

Yamanaka Cinema has launched as a seasonal outdoor venue with weekend screenings planned from July to October 2026, 100% renewable electricity and a permanent cinema-venue permit. Results on attendance, cost and carbon impact have not yet been published.

Japan
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Case StudyAudience results
Community engagement

What it takes to embed accessibility into cinema programming

MAC Birmingham’s three-year Expanding the Frame programme treated access as a combination of programming, communication, technology, staff practice and audience dialogue.

United Kingdom
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Comparative ArticleMixed evidence
Increase repeat visits

Four ways cinemas structure family value

A comparison of prepaid passports, fixed-price mornings, bounded family bundles and child membership add-ons shows why “family pricing” is not one mechanism.

Netherlands · Australia · United States
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Comparative ArticleMixed evidence
Increase repeat visits

Four cinema membership models, and the behaviour each one is built to create

Monthly credits, tiered unlimited access, segmented passes and curated weekly tickets distribute value and risk in very different ways.

France · Canada · United States · International
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