Cinemas in Action editorial graphic for Sensinema sensory-control screenings in Ireland.
Give audiences meaningful control over sensory conditions rather than offering only a fixed “relaxed” format.Graphic: Cinemas in Action
Explore/Case studyObservedWhat this means

Give audiences more control of sensory screenings

Sensinema frames accessible cinema as an experience with greater audience control over sensory conditions. The event design is visible; attendance, satisfaction and repeat behaviour are not.

Published 14 September 2026

Operator Briefing

The idea

Give audiences meaningful control over sensory conditions rather than offering only a fixed “relaxed” format.

Evidence

Observed event design. No attendance, satisfaction, repeat-visit or accessibility outcome data were found.

Operator takeaway

Access improves when the audience can shape the experience, but operators need to measure which controls are used and by whom.

Try this

Pilot a session with clearly explained sensory controls and collect optional feedback before, during and after the visit.

Measure

Bookings, attendance, control use, access needs met, satisfaction, repeat intent and verified repeat visits.

Watch out for

No attendance, satisfaction, repeat-visit or accessibility outcome data were found.

What is known

The public event listing describes Sensinema as a cinema experience designed around sensory access and audience control. It confirms that the event exists and how it is framed, not whether the format produces better outcomes.

What is not known

No attendance, satisfaction, repeat-visit or accessibility outcome data were found. The available sources do not support claims about effectiveness, incrementality, return on investment, retention or paid-repeat behaviour beyond the evidence stated above.

What another operator could test

Record which adjustments audiences request or use, while protecting privacy, and compare completion, satisfaction and return rates with a standard relaxed screening.

Sources

Supporting sources

  1. Sensinema — DublinTown (opens in a new tab)

    Source dated 1 September 2026 · Reviewed by CIA 14 September 2026

Next ideaBuild accessibility into the cinema programme, not around it →Shared topic: Accessibility

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