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Applied:Young adults

20 results

Sorted by most recent

Each card carries an evidence label. What this means

Conceptual paper collage: young adults walk along a curved orange paper path between two blank ticket fragments towards rows of cinema seats; not a photograph of GFT.
Practical IdeaObserved
Increase repeat visits

Build the next visit into a free youth screening

A free monthly youth screening is followed by a discount code for a return visit. The practical question is how to turn a first encounter into a second booking.

United Kingdom
Read the briefing
Conceptual paper collage of young adults arranging film-frame cards around a table, with several different small cinema doorways behind them; not a photograph of the Paris cinemas.
Practical IdeaObserved
Attract younger audiences

Let young audiences programme and host a cinema circuit

Students help create and host a season across ten independent cinemas, combining films with opportunities to meet, take part and learn.

France
Read the briefing
Conceptual paper collage of an unbranded lightstick-shaped popcorn vessel, a drink cup with a decorative sleeve and charm, and glowing lightstick shapes; not TOHO or FRUITS ZIPPER artwork.
Practical IdeaObserved
Attract younger audiences

Give fans a reason to visit beyond the film ticket

A music collaboration connects cinema merchandise, concessions and photo opportunities, with purchases also open to people who are not watching a film.

Japan
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Conceptual paper collage of popcorn, four blank flavour swatches, a cinema seat and a ballot entering a box; not TOHO campaign artwork.
Practical IdeaObserved
Increase repeat visits

Let audiences choose the next cinema snack

TOHO Cinemas invited audiences to choose between four staff-devised popcorn flavours. Its 9 October announcement names plum-and-bonito as the winner, with limited-quantity national sales planned from 14 November 2026.

Japan
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Conceptual editorial collage of hands holding an unbranded controller, a cable and cinema seats facing a blank screen.
Practical IdeaObserved
Operations and capacity

Sell a gaming session with clear operating rules

Cineworld advertises two-hour big-screen gaming from £200 for up to 20 guests, with customer-supplied equipment and advance testing. The price is a starting point, not profit or a universal tariff.

United Kingdom
Read the briefing
Conceptual editorial collage of a student backpack, blank ID card and cinema ticket in front of cinema seats.
Practical IdeaObserved
Attract younger audiences

Verify student eligibility, then target a specific day

Event Cinemas uses in-cinema student verification and a Cinebuzz account to unlock selected Monday pricing. Benefits can take 24 hours to appear and the 50% wording is tied to the location's full-price student ticket.

Australia
Read the briefing

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Conceptual editorial collage of a microphone on a small stage before cinema seats, framed by clapping hands.
Practical IdeaEvidence limited
Event-cinema programming

Make the audience part of a recurring cinema comedy night

Ster-Kinekor's listing describes a weekly 90-minute live comedy contest at The Zone @ Rosebank, where audience applause determines the winner. Current dates, ticket prices and outcomes are not established.

South Africa
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Illustration of three stacked package cards — ticket with gift bag, premium seat, and Gold Class with cocktail — under a marquee.
Practical IdeaObserved
Improve F&B spend

Tier advance-screening packages around an occasion

Event Cinemas' 'Chicks at the Flicks' advance screening of 'Verity' on 30 September 2026 offers Cinebuzz members tiered packages from a $31 ticket with gift bag to a $95.50 Gold Class package with cocktail and food.

Australia
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Illustration of a festival star banner over a Kumasi cinema entrance, with a filmmaker roadmap booklet and discussion stage.
Practical IdeaObserved
Partnerships and sponsorship

Take a festival to a new city cinema

Black Star International Film Festival held its first Kumasi edition at Golden Eagle Cinemas on 24–27 September 2026, combining screenings with industry conversations, mentoring and a filmmaker roadmap launch.

Ghana
Read the briefing
Illustration of teenagers in a cinema row holding jury score cards, with a clapperboard and camera beside them.
Practical IdeaObserved
Attract younger audiences

Give young audiences roles as viewers, jurors and filmmakers

Cinemagic's 37th festival for young people in Belfast combines family and teen screenings, age-banded CineSeeker juries, a Young Filmmaker Competition and workshops for 16–25-year-olds.

United Kingdom
Read the briefing
Cinemas in Action editorial graphic for A Greener Screen, Chichester in United Kingdom.
Case StudyObserved
Community engagement

Connect environmental programming to local action

Chichester’s A Greener Screen activity connects films with local groups, talks and age-specific workshops. The programme design is visible, but no attendance or behaviour-change results are published.

United Kingdom
Read the briefing
Cinemas in Action editorial graphic for San Sebastián civic participation package in Spain.
Case StudyObserved
Community engagement

Make festival participation more than a ballot

San Sebastián combines audience voting with civic-access invitations, creating more than one route into festival participation. No participation or conversion outcomes are published yet.

Spain
Read the briefing
Cinemas in Action editorial graphic for SK 7mobile monthly Lotte Cinema benefits in South Korea.
Case StudyObserved
Increase repeat visits

Build a monthly cinema habit into mobile plans

SK 7mobile packages recurring Lotte Cinema benefits into a mobile relationship. The design gives customers a fresh monthly cinema reason, but no redemption or retention results are public.

South Korea
Read the briefing
Comparative ArticleReach
Improve F&B spend

A national cinema price event can still protect premium value

Brazil's Semana do Cinema runs from 10 to 16 September 2026 with a single headline price. Cinépolis and Cinemark both take part, and both publish their own fences around formats, seats and dayparts. The campaign is national; the margin decisions are local.

Brazil
Read the briefing
Case StudyReach
Increase repeat visits

A festival should not disappear for eleven months

Watch Africa pairs an annual African film festival in Wales with monthly screenings and a free members' club. The point is not the extra screenings. It is that the audience, the partners and the mailing list stay warm, so each edition starts from a community rather than from zero.

United Kingdom
Read the briefing
Practical IdeaObserved
Attract younger audiences

Build a young-audience membership that works beyond one festival

MIFF sells a A$26 annual membership to 18 to 25 year olds that pays off year-round through partner cinemas and preview screenings. A festival does not need to own venues to hold a young audience.

Australia
Read the briefing
Case StudyHistorical
Increase repeat visits

What a Paris independent learned from testing an unlimited youth cinema pass

Cinéma des Cinéastes still offers a €15, 31-day pass for 15–25-year-olds. Its detailed 2016–17 pilot report shows what drove purchase, how people used it and where the economics became difficult, but it does not show how the current offer performs.

France
Read the briefing
Case StudyObserved
Increase repeat visits

How Cinema Rediscovered connects a festival, a pass and a touring programme

Cinema Rediscovered packages specialist film discovery across a dense festival, youth pricing, commitment tiers and a subsequent UK and Ireland tour.

United Kingdom
Read the briefing
Comparative ArticleMixed evidence
Increase repeat visits

Four cinema membership models, and the behaviour each one is built to create

Monthly credits, tiered unlimited access, segmented passes and curated weekly tickets distribute value and risk in very different ways.

France · Canada · United States · International
Read the briefing
Case StudyReach
Increase repeat visits

How Cineville turns an independent-cinema pass into a European network

Cineville combines a locally owned independent-cinema subscription with a limited summer roaming benefit, showing how shared infrastructure can add value beyond a single venue.

Netherlands · Europe
Read the briefing