Explore ideas

Find practical ideas by the challenge you're trying to solve.

Filter by what you're trying to achieve, who you're trying to reach, where it happened and how much evidence is available. Every article separates activity from evidence and ends with what you could test and measure.

Get new cinema ideas, practical case studies and evidence updates in your inbox.

Searches titles, summaries, cinema and organisation names, initiatives, topics and countries — not full article text. Accents are ignored and a few common alternatives are included (for example loyalty and membership, F&B and food and beverage).

Applied:Older adults

5 results

Sorted by most recent

Each card carries an evidence label. What this means

Editorial collage of a cinema ticket fragment beside two arrangements: popcorn with a cold drink, and a coffee cup with a slice of cake.
Practical IdeaObserved
Improve F&B spend

Match cinema food and drink offers to the screening strand

BEAM in Hertford attaches a £4 popcorn-and-drink package to its Children's Corner screenings and a £6 tea or coffee and cake offer to its seniors screenings. Each offer is tied to a defined audience occasion and requires a valid cinema ticket.

United Kingdom
Read the briefing
Illustration of three evening tickets joined into one pass, with older adults talking after a screening.
Practical IdeaObserved
Community engagement

Package a three-evening senior cinema series

Greater Cleveland Urban Film Festival's Senior Cinema Experience ran 22–24 September 2026 at a civic and senior centre: eight films over three evenings, $15 a night or $35 for all three.

United States
Read the briefing
Measurement GuideAudience results
Community engagement

How to evaluate a dementia-friendly cinema pilot

Auckland’s three-cinema project shows how co-design, partner outreach, operational adjustments and shared evaluation can turn a small accessibility pilot into useful evidence.

New Zealand
Read the briefing
Comparative ArticleMixed evidence
Increase repeat visits

Four ways cinemas structure family value

A comparison of prepaid passports, fixed-price mornings, bounded family bundles and child membership add-ons shows why “family pricing” is not one mechanism.

Netherlands · Australia · United States
Read the briefing
Practical IdeaObserved
Increase repeat visits

Turn a book into a repeat cinema series

Cinema Nova and Readings used The Odyssey as the spine for a five-part programme of academic talks, discussion and film, creating a repeat-visit cultural partnership.

Australia
Read the briefing

Newsletter

Get new cinema ideas in your inbox

Receive practical ideas, case studies and evidence updates from cinemas around the world. Unsubscribe any time.

Sign up for Cinemas in Action updates

We will use your contact details and professional information only to manage and personalise Cinemas in Action updates. You can unsubscribe at any time; every email will include clear unsubscribe instructions. Read our Privacy Notice.