Price an unlimited student subscription
The Light offers myLight Premiere Student, a paid unlimited-films membership at £16.99 a month. A student promotion for sign-ups between 28 August and 31 October 2026 adds one free month, applied only after a six-month minimum term.
Published 9/28/2026
The idea
A free tier to capture students plus a paid unlimited tier for frequent viewers creates a simple upgrade path.
Evidence
myLight Premiere Student costs £16.99 a month for unlimited 2D and 3D films plus event and food discounts. Sign-ups from 28 August to 31 October 2026 get one free month: the 7th month on rolling monthly after a six-month minimum, or a 7-month or 13-month term on six-month and annual plans.
Operator takeaway
The transferable value is the operating mechanism, not an assumed outcome. Adapt it with a clear baseline and decision rule.
Try this
Test a delayed free month tied to a minimum term, and compare retention at months six and eight with a standard sign-up cohort.
Measure
Subscribers; Visits per subscriber per month; Churn; Upgrade rate from free tier; F&B spend per subscriber visit.
Watch out for
The free month arrives only after the minimum term; state this plainly at sign-up. Take-up and churn are unpublished.
Operator, market and timing
The Light Cinemas, UK. Terms reviewed 28 September 2026.
What the initiative does
myLight Premiere Student costs £16.99 a month for unlimited 2D and 3D films, discounted events and Q&As, 10% off snacks, kitchen and bar, and invitations to member previews. It sits above the free myLight Student tier, which requires NUS verification.
Why it may matter to an operator
A free tier to capture students plus a paid unlimited tier for frequent viewers creates a simple upgrade path.
Terms, eligibility and restrictions
The student promotion applies to sign-ups made between 28 August and 31 October 2026 inclusive, using the provided link or promo code. Rolling monthly: standard monthly price, and the 7th month is free, provided the membership continues for a minimum of six months — the free month is applied after that minimum term. Six-month: standard six-month price for a seven-month term. Annual: standard annual price for a 13-month term. The free month has no cash value, is non-transferable and cannot be combined with any other membership offer or discount. Standard myLight Premiere terms apply, including monthly and upfront payment plans.
What is known and what remains unknown
The promotion terms are published on The Light Cambridge promotions page and verified on 29 September 2026. Subscriber numbers, take-up of the promotion and churn after the free month are unpublished.
A practical adaptation or test (CIA suggestion)
Model break-even visits per month for a student unlimited price against your average student ticket, and test it with a clear minimum term stated at sign-up.
Resources and commercial or operational risks
Membership system and seat-capacity checks at peak times. Risk: heavy users displacing paying customers on busy nights.
What to measure
Subscribers; Visits per subscriber per month; Churn; Upgrade rate from free tier; F&B spend per subscriber visit.
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