Give cinema supporters a recurring fundraising route
ActOne Cinema promotes a £10-a-month numbered-ticket 100 Club supporting its Action! Fund, with monthly prizes qualified by subscriber levels. Recurring support can give a supporter relationship continuity beyond a one-off campaign such as an anniversary.
Published 12 October 2026
The idea
Offer supporters a recurring way to contribute that continues beyond any single campaign.
Evidence
ActOne promotes a £10-per-month numbered-ticket scheme supporting its Action! Fund. Advertised monthly prizes are £100, £50 and £25. The linked rules qualify those amounts by subscriber levels, cap the prize fund at 20% of monthly takings, permit multiple subscriptions and state that the club is not limited to 100 members. Payment and entry deadlines apply.
Operator takeaway
An observed scheme and rules. No subscriber count or net fundraising outcome has been established.
Try this
Before launching any draw, establish the rules and permissions required for your jurisdiction and legal structure; an ordinary recurring-donation option is a different model.
Measure
Active paid entries, failed payments, renewals, prize and administration costs, and net funds delivered.
Watch out for
Ticket payments are not pure donations, and the name does not mean there are 100 subscribers. CIA does not certify ActOne's regulatory status or offer its rules as a legal template, and no automatic charitable tax treatment is implied.
Operator, market and timing
ActOne Cinema, Acton, London, UK. New to Cinemas in Action; not established as newly launched this week. Sources checked 12 October 2026.
What the initiative does
Supporters buy numbered tickets at £10 per month, supporting ActOne's Action! Fund. Advertised monthly prizes are £100, £50 and £25.
Rules and restrictions
The linked rules qualify the advertised prizes by subscriber levels and cap the prize fund at 20% of monthly takings. Multiple subscriptions are permitted, the club is not limited to 100 members, and payment and entry deadlines apply.
Why it may matter to an operator (CIA interpretation)
One-off campaigns create bursts of support. A recurring scheme can keep supporters connected month to month and make income more predictable — though prizes and administration reduce the net amount.
A practical adaptation or test (CIA suggestion)
Decide first whether a draw or a simple recurring donation fits your organisation. If considering a draw, establish the appropriate rules and permissions for your jurisdiction and legal structure before launch — in Great Britain, the Gambling Commission publishes guidance on fundraising with 100, 200 and 500 clubs.
Resources and risks
Payment collection, draw administration, record-keeping and compliance. Risks: failed payments, administration costs exceeding expectations and regulatory missteps.
What to measure
Active paid entries, failed payments, renewals, prize and administration costs, and net funds delivered.
Related examples on Cinemas in Action
ActOne's fifth-anniversary auction and donation campaign is covered separately in 'Turn a cinema anniversary into a community fundraising campaign'. The two mechanisms are distinct.
Sources
Primary sources
- ActOne 100 Club — ActOne Cinema (opens in a new tab)
Reviewed by CIA 12 October 2026
- ActOne 100 Club rules and entry form — ActOne Cinema (opens in a new tab)
Reviewed by CIA 12 October 2026
Supporting sources
- Fundraising with 100, 200 and 500 clubs — Gambling Commission (opens in a new tab)
Reviewed by CIA 12 October 2026
Explore related topics
- Challenge: Community engagement
- Challenge: Partnerships and sponsorship
- Audience: Local communities
- Audience: Members
- Theme: Community
Related ideas
- Shared topic: Community engagementTurn a cinema anniversary into a community fundraising campaign
- Shared topic: Community engagementGive cinema supporters another way to raise funds
- Shared topic: Community engagementAdd a small giving option to a cinema purchase
- Shared topic: Community engagementGive a local documentary a coordinated journey across cinemas
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