Bundle a classics season for paid loyalty members
Landmark's Chez Artiste Film Classics in Denver offers loyalty members themed Wednesday seasons at a lower per-ticket price when bought as a bundle — for example $5 instead of $8 for the October–December block.
Published 9/28/2026
The idea
A season bundle converts one-off classic screenings into a planned series of midweek visits.
Evidence
August–September 'Alfred Hitchcock' season: loyalty members $6 per ticket, or $3.75 per ticket in the bundle. October–December 'Underrated Couples' season: $8, or $5 in the bundle. Non-member prices stated as $11 and $13 before tax. Four films per season.
Operator takeaway
The transferable value is the operating mechanism, not an assumed outcome. Adapt it with a clear baseline and decision rule.
Try this
Offer members a four-film season pass at a clear per-film saving on a fixed weeknight and compare attendance with single-ticket classics.
Measure
Bundles sold; Films attended per bundle; Midweek occupancy; New loyalty sign-ups.
Watch out for
Bundle rules such as minimum films and expiry are not detailed. The loyalty fee is not stated on the event page. Uptake is unpublished.
Operator, market and timing
Landmark Theatres, Chez Artiste, Greenwood Village, Colorado. Select Wednesdays, August–December 2026.
What the initiative does
August–September 'Alfred Hitchcock' season: loyalty members $6 per ticket, or $3.75 per ticket in the bundle. October–December 'Underrated Couples' season: $8, or $5 in the bundle. Non-member prices stated as $11 and $13 before tax. Four films per season.
Why it may matter to an operator
A season bundle converts one-off classic screenings into a planned series of midweek visits.
Terms, eligibility and restrictions
Bundle pricing is for Landmark's paid loyalty members only; non-members pay the standard price.
What is known and what remains unknown
Bundle rules such as minimum films and expiry are not detailed. The loyalty fee is not stated on the event page. Uptake is unpublished.
A practical adaptation or test (CIA suggestion)
Offer members a four-film season pass at a clear per-film saving on a fixed weeknight and compare attendance with single-ticket classics.
Resources and commercial or operational risks
Repertory rights and voucher set-up. Risk: discounting members who would attend anyway.
What to measure
Bundles sold; Films attended per bundle; Midweek occupancy; New loyalty sign-ups.
Related examples on Cinemas in Action
See also 'Sequence free and paid loyalty benefits' (Landmark Theatres), a distinct membership article.
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